Google is betting big on cloud services to woo Indian companies

In the face of rising competition from Amazon Web Services and Microsoft, global tech giant Google is betting big on its cloud services to woo 44 million small and medium enterprises (SMEs), more than 20,000 start-ups and hundreds of major companies.

Google’s cloud customers in India include Ashok Leyland, goibibo.com, Hero MotoCorp, Policybazaar.com, Quikr, Yaatra, SBI Cards, Hike Messenger, Vistara and ShareChat.

The company, which currently has three data centres in Mumbai, is on an expansion spree.

Knowing that the demand is set to increase from the fintech sector in over the next couple of months as banks and non-banking financial institutions hurry to meet Reserve Bank of India’s (RBI) directive to bring financial data back to India, the company is hoping for a rise in demand.

The tech giant is pitching its artificial intelligence and machine learning laden cloud service as an easy to use and secure option, which it claims is better than competition.